The Travel Agents Academy
The Travel Agents Academy Podcast is your go-to source for mastering the business of travel. Each episode breaks down the strategies, systems, and real-world tactics that successful advisors use to grow beyond referrals, build profitable agencies, and create unforgettable client experiences.
Hosted by industry experts at The Travel Agents Academy, the show covers everything from sales frameworks and marketing playbooks to destination knowledge, supplier insights, and agency operations. Whether you’re brand new or scaling to six and seven figures, you’ll get the tools and clarity you need to thrive in today’s travel landscape.
Tune in weekly for actionable guidance, expert interviews, and step-by-step training designed to help you book more, earn more, and build a travel business you love.
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Episodes
Thursday Nov 13, 2025
Thursday Nov 13, 2025
How Travel Advisors Should Really Analyze Their Meta Ads (Deep Breakdown)
Most travel advisors run Meta ads without ever understanding what’s actually happening behind the scenes—and that’s why their campaigns stall. In this episode of the Travel Agents Academy Podcast, we break down the full analysis framework you must understand if you want consistent leads, lower costs, and ads that scale.
You’ll learn:
• Why Meta needs ~50 conversions per week to truly optimize• How audience types work (Broad vs. Interest vs. Lookalike)• Why low budgets starve your pixel—and how to fix it• How CTR, CPC, and attribution influence your real results• What to do when your pixel prioritizes Page Views instead of Purchases• How to structure low-ticket offers to offset ad spend• How we’re currently optimizing campaigns for the Travel Agents Academy
If you’ve ever felt lost reading Ads Manager—or frustrated by inconsistent results—this episode gives you the clear, strategic breakdown you’ve been missing.
Dive Deeper With Us
Join the Travel Agents Academy:Get live support, templates, step-by-step advertising help, and full marketing systems built specifically for travel advisors.👉 https://www.travelagentsacademy.com
Watch the full YouTube training that inspired this episode:A detailed screen-share breaking down real campaigns, creative performance, and optimization decisions.👉 https://youtu.be/ggC5bn0dwlM?si=bSRAq3PrCF1VF_2G